Whether you’re an entrepreneur, a consultant, a jobseeker, in sales or business development, or simply want to moveyour career in the right direction, this book walks youthrough everything you need to know about connecting withother people. We can say that with certainty because it’sbeen written as an extension of the interactive workshopsthat we’ve run for business schools, companies and otherorganisations since 2001.What The Network Effect offers is sound, proven and above allpractical advice underpinned by an explanation of the relevantconcepts. If you understand why something works as well as how,you have a far better chance of making it work for you. And that,in the final analysis, is our aim – to turn each and every readerinto a better networker.